SPEAKING TRUTHS
PERSONAL BRANDING & LOGO DESIGN
Logo / Branding
We created a custom brand identity for Speaking Truths, designed to reflect authenticity, empowerment, and personal transformation. The goal was to develop a modern and meaningful logo that would resonate primarily with a female audience while capturing the client’s connection to mindfulness, meditation, nature, and inspirational storytelling.
The visual direction focuses on subtle symbolism and hidden meaning. For the word “Speaking,” we incorporated an expressive calligraphic script to represent storytelling, emotion, and the flow of personal expression. In contrast, the word “Truths” uses a clean sans serif typeface to symbolize strength, clarity, confidence, and the grounded presence of the speaker herself.
The result is a balanced and versatile logo system that feels both elegant and empowering while allowing flexibility to introduce different speakers, messages, and themes within the brand. The colour palette was intentionally kept soft, natural, and understated to reflect Kimberly’s calm personality, wellness-oriented lifestyle, and connection to nature and meditation.
“Innovative, Gifted, Artful, Contemporary, and Efficient are all words I’d use to describe Lucy. She created a stunning logo and branding for my new business, and the process was effortless. Lucy completely envisioned what I was looking for from a brief zoom meeting and produced a clever, modern logo that was so on point with my personality and brand. I’d highly recommend Lucy and her design studio.”
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