BAZAR COCKTAIL BAR
HOSPITALITY BRANDING & LOGO DESIGN

Logo / Branding / Print Materials / Merchandise

We created a new visual identity for Bazar Cocktail Bar, a traditional cocktail bar and pub located in the Czech Republic. The goal was to redesign the logo and develop a unique, modern brand style that reflects the bar’s creative atmosphere and high-end experience.

The logo concept plays with the word “Bazar,” inspired by the meaning of a thrift store or marketplace. At first glance, the design resembles a traditional hanging pub sign, while the two letter “A” forms can also be interpreted as cocktail glasses when viewed differently. This hidden visual detail became a key branding element used throughout the identity system.

We extended the concept across print materials, merchandise, cocktail menus, signage, washroom icons, and custom bar graphics to create a cohesive and memorable customer experience. The soft and understated colour palette was carefully selected to reflect the elegant and sophisticated atmosphere of the cocktail bar.