BAZAR COCKTAIL BAR

Logo / Branding / Print Materials / Merchandise

The Bazar Cocktail Bar is a traditional pub offering a wide range of cocktails and spirits, located in the heart of Europe, the Czech Republic. We were requested to redesign a logo and to create a new and innovative brand style. In the English language “Bazar” means a thrift store. Because of this name’s choice we created an original and unique design that plays with the word “Bazar” and a type of cocktail bar. At the first sight, the logo evokes a hanging sign where two letters A are the key ones. However, after a closer observation and by reversing these letters vertically, we can also recognize cocktail glasses. These symbols are used in an entire identity to present different signs used in a pub, a cocktail menu, name tags, washrooms signs, and many more… The choice of colors is soft and decent what reflects a high-standard bar atmosphere.