LITIA LIFE LABS
SUPPLEMENT BRANDING & PACKAGING DESIGN
Logo / Branding / Web Design / Packaging
We developed a modern brand identity and packaging design for Litia Life Labs, focused on creating a trustworthy and premium visual presence for their Ashwagandha product line.
The logo was designed with layered symbolism and hidden meaning. Organic leaf elements combined with a circular form represent “Body & Balance,” while the three leaves symbolize Litia, Life, and Labs. The branding balances natural wellness with a clean and contemporary aesthetic.
To differentiate the product from competitors, we selected a refined blue and gold colour palette. Blue communicates trust, reliability, and wellness, while gold adds a premium and elevated feel to the overall brand identity. Alongside the logo and branding, we also designed the website and product packaging to create a cohesive and recognizable customer experience.
“Lucy provided a creative and high quality design service as we embarked on building a new ecommerce business. She is reponsive and provides updates in a timely manner, ensuring all details are corrrect before finalizing a project. Recommended!”
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